Maxxis’ US operation was established in 1985. At its first location in suburban Atlanta, the company’s US presence consisted of a small tire distribution facility.
But that modest beginning was the first step in a process of steady expansion that has continued to the present. The company moved to its current Suwanee, Georgia location in metropolitan Atlanta in 1987, and more than doubled the office space of its US corporate headquarters in 2002.
This facility carries out all corporate functions for the company’s North American operations. The Suwanee office handles all of Maxxis’ marketing for North America and serves as the main hub for its global marketing as well.
The Suwanee location also continues to serve as Maxxis’ main US distribution facility. In 1996, Maxxis established another distribution operation in Rancho Cucamonga, California, and opened a third warehouse facility in Grapevine, Texas two years later.
Adding research and development to its corporate and distribution functions, Maxxis opened a technology center in Norcross, Georgia in 1999. This state-of-the-art facility was relocated to Suwanee and dramatically expanded in 2006. The center’s engineers work with Maxxis’ sponsored riders and drivers to develop tires which perform in real-world conditions for everyone from top athletes to the everyday consumer.
Maxxis Wheel opened in 1996, initially operating separately from Maxxis International – USA. The two companies formally merged in 2010.
Because responsible corporate citizenship is part of its mandate, Maxxis International – USA and its employees have regularly contributed to their surrounding community and to a variety of worthy causes. Every year since 2004, the company has offered $500 scholarships to the valedictorians and salutatorians at high schools in the Gwinnett County public school system. Organizations benefiting from the contributions of Maxxis and its employees over the years have included the Atlanta Community Food Bank, the Leukemia and Lymphoma Society, the American Red Cross, the American Cancer Society, Special Olympics of Georgia, the North Gwinnett Co-op, the Animal Rescue Foundation, and many others.
Today, Maxxis International – USA works with its overseas partners to deliver high-quality tires to customers throughout the United States. For the US operation, efficiency, a dedication to excellence, and a commitment to customer service are foundational values.