KC is the world’s most trusted offroad lighting company and our products are used to ensure racers can make split second decisions, the military can achieve critical success and the adventurer in all of us can go farther. We have delivered iconic smiley face lights to customers since 1970, and have been committed to making premium products that are innovative and unique ever since. At every intersection of our products, employees, customers, and industry partners we embrace the legacy and traditions of the past while forging a brighter, better future for generations to come.
In January of 2017 the original founders joined forces with some new partners that set KC off on a new adventure that is inspired by a rich timeless legacy with goals that have infinite possibilities.
Our vision is to nurture and inspire a connection to the offroad world, inspire the courage to take the path less traveled and create premium products that change the landscape of adventure.
Our mission is to be the world’s most trusted lighting company pursuing the highest levels of service, quality and performance. Honor our commitment to turn night to day for generations wherever adventure calls.
Today, KC HiLiTES is still all about quality and customer service. Our lights are designed and built to be tough, built to last and built with the absolute commitment to quality that is backed by our 23 year warranty. Inside out, KC has never accepted anything less than the highest functional designs, quality materials and workmanship across our products. Light reflectors are meticulously polished to produce the brightest possible reflective surface and bulbs are specially designed for the intended applications. KC light housings feature the most rugged and toughest of finishes. All stainless steel housings are polished and sealed for endurance and longevity. Our chrome and black housings are triple plated, polished and reinforced with various environmental inhibitors. All of our composite housings feature an extremely tough combination of nylon glass reinforced plastics and resins. While Pete can still be found traveling across the country making pickups and deliveries in KC’s Semi-Truck, Michael DeHaas, Brown’s stepson, now leads the company’s strategic direction. Michael has been key to the natural evolution of the company and its products that include the popular Apollo Pro, SlimLite, Carbon POD,LZR LEDs, Gravity LEDs and various series of technology driven LED lights. Michael studied Marketing at Northern Arizona University in Flagstaff, Arizona and graduated in 1991. He continued his education by obtaining his Master’s degree in Business in 1996. Michael has worked at KC for over 25 years, starting in the warehouse at the age of 15 and progressing to National Sales Manager at age 27. Armed with his business degrees and passion for the desert, DeHaas purchased KC from Pete in 2004. DeHaas and his team spend many hours and weekends at off-road races and in race cars collaborating with racers to push the limits of KC’s products which is pivotal to teams who race into the night. With only seconds to make decisions while traveling at dangerous speeds DeHaas has made it a mission to create lights that out perform the most demanding situations. It is this intimate, hands-on process of research and design that is at the center of every KC Product.
– KC HiLiTES About Us Page